Category: Outsourced Affiliate Management

June 24, 2006

Merchant Affiliate Program Rules to Live By

Filed under: Outsourced Affiliate Management — Jim @ 9:58 pm

Affiliate programs offer merchants the opportunity to
employ vast armies of sales people who only get paid for the
results they achieve.

The rewards for affiliates are high also, and the skilled
affiliate marketer can earn many thousands of dollars a month.
This win-win situation has led to an explosion in the number of
affiliate programs that are available to the would-be marketer, making
your job of effective affiliate program management that much more
difficult. With this proliferation of opportunities has come many questions;
how do you as a merchant differentiate your affiliate program?

To assist you, we’ll examine the qualities that affiliates look for in an
affiliate program. Good affiliate management dictates that you pay close
attention to the following factors. (more…)