Affiliate Recruiting - Easy Systems for Setting up Joint Ventures - Part 1

One way many website owners have discovered to set up an affiliate system quickly and very easily is to use the services offered by Clickbank to get their affiliate recruiting efforts in gear. Clickbank offers several tools to assist vendors with increasing their affiliate network, as well as tools to help them keep track of sales provided by their affiliates.

One of the best ways of putting a network to work for you is to develop a joint venture with another company. Joint venture marketing utilizes the customer lists of another site and endorses your products to that customer list. The company giving the endorsement gets a commission percentage from the sales they generate for you. Joint ventures can be very powerful for publicizing a website or product, garnering a much wider potential customer base. The endorser is already a company that the customer trusts, as they have already bought from that company or contacted them for information about their product. That trust is then passed on to you through their endorsement of your product.

A potential endorser should possess a large customer list, with a high percentage of them being customers who have paid for items versus customers who have simply expressed interest. The endorser should also be someone who is well-known, with a name that will be recognized by those customers. And using customer lists is much more effective than endorsing the product to people who may have no interest in that type of product. Cold lists, or random lists of names and contact information, simply can not provide the same kind of sales leads that a hot list of real customers can. For this reason, a good joint venture partner should be offered a high commission rate for the potential sales they will bring in. Joint venture commission rates are generally a lot higher than those paid to regular affiliates, as an effective joint venture partner will be putting your product in front of many customers who are already known to be your target sales audience. Some vendors offer joint venture partners a higher amount than they themselves will receive for the product because of the much higher number of sales that will be generated.

Clickbank is by far the best place on the internet to put together a joint venture system. They have the largest directory available of products that have affiliate programs. Finding joint venture partners using Clickbank is much less time consuming and is much more targeted toward your niche than sending cold emails or direct mail to these companies. Because Clickbank has so many potential joint venture partners available, there will be many available that fit with your particular niche. Affiliate recruitment and joint venture systems go hand in hand.

To find potential partners, Clickbank’s marketing and business forums are full of business people who are waiting for the right joint venture to come along. There are also list services concerning joint ventures that vendors can join in order to find the right partners. When approaching a potential joint venture partner, it is important to tell the potential partner about your product and what makes it a unique item. Let the partner know what you can offer them and why they should work with you. Be honest in your pitch- play up the product without making unrealistic claims. The partner should be impressed by the product. Make sure they know what they can get out of the deal in terms of sales and commissions. You may be rejected by a few candidates, but if this happens, simply contact another one. There is a joint venture partner out there for every product.

It can take some time to find the right joint venture partners, and once you have one, the business relationship has to be nurtured so that trust can be established. Once you have one successful joint venture deal in place, it will be easier to find and establish others, making the affiliate recruiting process go that much more quickly. There is no limit to how many joint ventures you can launch if you are honest in your business dealings and offer fair business terms.

(article to be continued in Part 2)

Jim Musselwhite is an internet marketer with a wide array of diverse, authoritative information sites including http://www.affiliatemanagementformula.com/ and http://www.youraffiliateteam.com/

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